What does it cost to build the site?
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The tier prices on this page cover running the site. Building it the first time is separate. Two paths: we build it for you (starts at $5,000 for a standard build, more for large catalogs or custom designs — get a live ballpark for your specifics with the self-serve build estimate), or your developer builds it themselves with the open-source SDK and pays $0 for the build. Either way, the monthly tier is what you pay us once the site is live.
What if something breaks after launch?
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Standard support is $150/hour, next business day. Emergency support — store down because of a config or infra choice we made — is $300/hour, within an hour day or night. Outages on third-party services we don't control (Cloudflare, your processor) we help diagnose for free. See the support section above for the full breakdown.
What if I have more than 5,000 SKUs?
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Basic caps at 5,000. Beyond that you'll want Managed (coming soon), where build pipelines do incremental rebuilds and we configure the system to your scale. Or self-host with Free if you can run the build infrastructure yourself.
Do you take a cut of sales?
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No, never. We don't touch the money. Your processor (Stripe, Paddle, etc.) handles payments and pays you directly. We charge a flat platform fee and that's it.
What about AI costs?
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Build-time AI runs through your own provider key (OpenRouter recommended). Basic includes a small managed quota for convenience. AI output is cached on source content hash, so unchanged products don't regenerate, and a daily rebuild typically does almost no AI work.
Can I leave?
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Yes. Your catalog lives in your data store. Your customers and money live at your processor. Your code lives in your repo. We hold pseudonymous order records you can export at any time. Nothing locks you in.
What if my vertical needs a specialty processor?
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We don't care, because we're not the processor. We provide the catalog and orders layer; you wire your processor on the side. Stripe ships in the SDK today; for any other processor your developer writes a small adapter against our open contract — typically a few hundred lines. Mainstream platforms refuse certain merchants entirely based on what they sell; we don't take that position, because we're not the one moving the money.
Can I run the AI provider locally?
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Yes. Ollama and LM Studio work well for build-time AI when your CI runs on your own hardware. Build-time is exactly the use case local LLMs are good at: long-running, latency-tolerant, off-the-clock. Cost is zero.